12seconds has launched a new iPhone 3GS app called 12cast. To use the app, you just log in with your Twitter account details, record a video by tilting the phone sideways, or you can add a video from your iPhone library. The video with title can then be posted to 12seconds and Twitter. Like 12seconds.tv itself, it’s pretty simple.
The 12cast app comes hot on the heels of the Twitvid iPhone 3GS app I wrote about a few days ago. Both are easy to use, but as well as leveraging the existing Twitter community like Twitvid, 12seconds has built up its own community over the past year.
I was an alpha user of 12seconds when they first started and I’m continuing to use it fairly regularly. I’ve found it’s particularly good for sending quick, fun on-the-go videos from a mobile phone, which can also be sent via email.
The 12cast app is a welcome addition to the existing 12seconds iPhone app, which allowed the creation and posting of 12 second slideshows comprised of three iPhone images and twelve seconds of audio. This was never ideal, but an okay workaround in the absence of (non-jailbroken) iPhone video.
Here’s Sol Lipman from 12seconds with a quick demo of how the 12casst app works:
