In addition to Foursquare attempting to make it easy for small, local businesses to sign up, the location-based service is also directly partnering with a growing number of bigger brands and major media organisations.
The news came recently that Foursquare is now partnering with The Wall Street Journal. The partnership will include daily tips from their restaurant review column, Lunch Box, and three new badges. Earning the badges will involve challenges in New York. For instance, the Banker Badge will require three check-ins within the New York financial district.
Amongst others, the growing number of brands Foursquare has partnered with now includes The New York Times, Bravo TV, History Channel, MTV, VH1, restaurant review service Zagat, Warner Bros., HBO, Condé Nast’s Lucky Magazine, the City of Chicago, Harvard University, BART (Bay Area Rapid Transit) and even Starbucks.
If the partnerships work out well for the brands, businesses keep jumping on the Foursquare bandwagon, and if a lot of smaller businesses start signing up, it might just start to look like Foursquare really has something here. What do you think?
