Foursquare gets Wired mag cover, teams with Mashable and CNN, offers new badge rewards. Is it over for Gowalla?

Back in March I wrote a post about the battle for venue checkins between mobile location–based services Foursquare and Gowalla. Since then there have been some developments that certainly point to the rise and rise of Foursquare.

Since then Foursquare has been busy courting local businesses and partnering with a growing number of bigger brands. It has followed in Twitter’s footsteps in trying to become a platform by launching an App Gallery. In addition, a couple of weeks ago Foursquare announced that it was starting to reach close to a million checkins a day.

Now Foursquare founder Dennis Crowley has gone and landed himself on the cover of Wired UK, although Josh Williams from Gowalla is also featured in the article within.

Wired cover

Click on the image to go to Dennis Crowley’s Flickr stream for the back story, ‘So this happened. (Wired UK, July 2010)’.

In addition, Mashable, one of the world’s most popular blogs, is partnering with Foursquare to give Foursquare users tips and recommendations on social media venues, tech gatherings, startup headquarters and some of their own dining picks.

Last year in a CNN post, Next year’s Twitter? It’s Foursquare, Mashable’s founder Pete Cashmore argued that Foursquare was already aligning itself to become a mainstream hit in 2010. His post alone would have done no end of good for the service, and now this.

Furthermore, at the Mashable Media Summit, it was revealed that Foursquare is fast-approaching 1.6 million members and is now experimenting with CNN Cup badges. The new badges are a move towards addressing “badge fatigue” by attempting to add more value to badges.  For example, once a badge is unlocked it will guarantee the holder priority entrance into specific parties and events. It’s the equivalent of a VIP program.

foursquare_trend

Above is a Google Trends comparison between the search terms ‘Foursquare’ and ‘Gowalla’ over the past 12 months. It’s based on the average search traffic of each search term. This doesn’t reflect user growth, but I think it certainly gives a good indication of the buzz surrounding Foursquare, which you’d have to agree is a big factor in encouraging users to at least try the service. What’s clear is that there is certainly no shortage of interest. Foursquare is going from strength to strength.

As Business Insider points out, the battle may now be between Foursquare and bigger companies such as Facebook, Google and Twitter. Do you agree or disagree? Still sticking with Gowalla?

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  • http://twitter.com/alicam Alister Cameron

    Yeah Gowalla can forget it. No chance. The internet doesn't do “also-rans” like the bricks and mortar world. I learned that from Al Reis.

    ;)

    Alister

  • http://www.jjprojects.com jjprojects

    Well it remains to be seen if there's room enough (well users enough). It'll be interesting to see what happens when Facebook launches it's location feature. With 500 mill or so users, it's should be pretty easy for them to get more users than Foursquare to try it, but that doesn't mean Foursquare won't survive.

  • http://twitter.com/inspiredworlds Matthew Ho

    I've used both, and i like'em both! I think the gowalla website is actually better and they have some real innovative features like the trip badges/passports, and the virtual goods you can drop at places and pick them up.

    seems like 4sq has more momentum, press and so on. the problem is that most of my friends are on 4sq and i've only got a few on gowalla.

    Would it be unrealistic to expect that 4sq and gowalla would merge?

    the problem is check in fatigue – i cant be bothered checking in on loopt, brightkite, etc….so we gravitate and consolidate our time to the bigger ones.

    check out these video, nothing new in it, but insightful to hear from dennis on where 4sq is headed and some background:

    http://www.youtube.com/watch#!v=UMFYiGuO3Uw

  • http://www.jjprojects.com jjprojects

    Thanks for the link to Scoble's interview Matthew, I hadn't seen that before. Amongst other things, good to know they are going to add image uploads at some point, and that they want to do it right.

    I think your experience is similar to many others, and mine, in that more local people are on Foursquare than on Gowalla, so it's more fun to use, even though the features are good on Gowalla. Social wins out over features if it's a close race.

    I don't think Foursquare and Gowalla would merge. Maybe one of them would sell to a bigger company one day. I could certainly see Gowalla doing that. Dennis Crowley from Foursquare doesn't seem keen to do that after his experience with selling Dodgeball to Google a few years ago. That didn't go well by the sound of it. He did say in that interview he feels like he could make sure it happens right the next time though. Guess we'll have to see how it all plays out!

  • http://twitter.com/inspiredworlds Matthew Ho

    The other cool feature that gowalla has is the ability to pin your location and being able to move the pin. its a hassle having to type in the address, particularly if you do not know which street you are on.

    I just think that 4sq is easier to use than gowalla, its more simplified (most likely is that it has less features).

    i actually like Kevin Rose's approach – he's invested in 4sq and gowalla!! so he's betting on the race not the horse.

    Personally, I would rather see foursquare remain independent and not sell out and develop into the next social media powerhouse.

  • http://www.jjprojects.com jjprojects

    Ha, yeah, I noticed that Kevin Rose had invested in both. How can he lose? Good way of putting it – betting on the race not the horse.

    And yes, there's a lot to be said for simple and easy to use. I think that's one of the reason that Twitter won out too. Early on, people kept pushing for more features but they kept it simple for a long time, then started introducing only a few features, based on what was already happening really.

  • http://twitter.com/inspiredworlds Matthew Ho

    I've used both, and i like'em both! I think the gowalla website is actually better and they have some real innovative features like the trip badges/passports, and the virtual goods you can drop at places and pick them up.

    seems like 4sq has more momentum, press and so on. the problem is that most of my friends are on 4sq and i've only got a few on gowalla.

    Would it be unrealistic to expect that 4sq and gowalla would merge?

    the problem is check in fatigue – i cant be bothered checking in on loopt, brightkite, etc….so we gravitate and consolidate our time to the bigger ones.

    check out these video, nothing new in it, but insightful to hear from dennis on where 4sq is headed and some background:

    http://www.youtube.com/watch#!v=UMFYiGuO3Uw

  • http://www.jjprojects.com jjprojects

    Thanks for the link to Scoble's interview Matthew, I hadn't seen that before. Amongst other things, good to know they are going to add image uploads at some point, and that they want to do it right.

    I think your experience is similar to many others, and mine, in that more local people are on Foursquare than on Gowalla, so it's more fun to use, even though the features are good on Gowalla. Social wins out over features if it's a close race.

    I don't think Foursquare and Gowalla would merge. Maybe one of them would sell to a bigger company one day. I could certainly see Gowalla doing that. Dennis Crowley from Foursquare doesn't seem keen to do that after his experience with selling Dodgeball to Google a few years ago. That didn't go well by the sound of it. He did say in that interview he feels like he could make sure it happens right the next time though. Guess we'll have to see how it all plays out!

  • http://twitter.com/inspiredworlds Matthew Ho

    The other cool feature that gowalla has is the ability to pin your location and being able to move the pin. its a hassle having to type in the address, particularly if you do not know which street you are on.

    I just think that 4sq is easier to use than gowalla, its more simplified (most likely is that it has less features).

    i actually like Kevin Rose's approach – he's invested in 4sq and gowalla!! so he's betting on the race not the horse.

    Personally, I would rather see foursquare remain independent and not sell out and develop into the next social media powerhouse.

  • http://www.jjprojects.com jjprojects

    Ha, yeah, I noticed that Kevin Rose had invested in both. How can he lose? Good way of putting it – betting on the race not the horse.

    And yes, there's a lot to be said for simple and easy to use. I think that's one of the reason that Twitter won out too. Early on, people kept pushing for more features but they kept it simple for a long time, then started introducing only a few features, based on what was already happening really.

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