«
»

The Coke Machine Fairy: Coca-Cola joins growing list of companies in Australia using Foursquare.

Published on September 1, 2010 in Australia, Foursquare, Twitter, business, mobile and social media. View Comments Tags: , , , , , , .

Further to my recent posts, Local businesses: to use Foursquare (yet) or not, that is the question’ and 10 examples of businesses in Australia already using Foursquare for marketing, it seems that Coca–Cola has now jumped in with its own contribution to Foursquare markeing. Enter, The Coke Machine Fairy.

I just noticed this a few minutes ago when I visited my local shopping centre, Broadway Shopping Mall. There was a “Nearby Special” banner on display as I checked-in.

It appears that Coke will be leaving “goodies” in Coke machines around Sydney on a daily basis. Instructions on how to play the game can be found here.

Coke machine foursquare

COKE Machine Fairy

Coke machine Fairey Twitter

More sharing options:
  • email
  • Add to favorites
  • Digg
  • StumbleUpon
  • del.icio.us
  • Tumblr
  • Reddit
  • Ping.fm
  • LinkedIn
  • MySpace
  • Yahoo! Buzz
  • Technorati
  • Live
  • Posterous
  • http://fairypictures.info/fairy-accessories/wonderful-printable-fairy-and-angel-tattoo-designs Fairy Pictures » Post Topic » Fairy Pictures | Wonderful Printable Fairy and Angel Tattoo Designs

    [...] The Coke Machine Fairy: Coca-Cola joins growing list of companies … [...]

  • http://www.digitaltip.com.au tiphereth

    Thanks for this example. I believe that Foursquare can keep going in spite of the Facebook juggernaut, if they can continue to attract high profile brands (such as Coke) with engaging content (read: prizes and decent specials). Foursquare is about here and now, as opposed to Facebook which despite the live feed is more about where you've been. Keen to see what Facebook Places can bring to brand engagement in geo location.

  • http://www.jjprojects.com jjprojects

    Yes, we'll have to wait and see what happens there, considering Places is only for the US and Canada at the moment. I tend to agree though. I think their is room for both. Not sure about Gowalla going the distance alone though.

blog comments powered by Disqus