jjprojects: our social web

Archive Page 2 of 23

Old Spice Guy raises the bar on Twitter marketing with personalized video replies.

Published on July 13, 2010 in Twitter, business, social media and video. Comments

Okay, I like this, it’s good marketing. It’s the kind of marketing people actually like, which is uncommon to say the least.

Following the hugely popular and entertaining Old Spice 30 sec commercial (which really proves that to be viral or contagious it just has to be good), the Old Spice Guy is currently replying to well known people on Twitter with funny, personalized videos. The videos are getting a big kick-along with the addition of a paid Old Spice Promoted Trending Topic.

So far the video replies are mostly to influential and popular people and blogs, such as Kevin Rose, Ashton Kutcher, Perez Hilton, The Huffington Post, Gizmodo, Alyssa Milano, Jason Calacanis and many others, even to Twitter cofounder Biz Stone. Needless to say, tweets and links to videos are being passed around Twitter at an incredible rate. They are of course being embedded in many blogs too, including this one.

This is one of the best paid campaigns I’ve seen so far on Twitter (and YouTube). The copywriter(s) involved must be having a a lot of fun writing the quick response videos too!

Share This Post:

Technorati Tags: Ashton Kutcher, Biz Stone, business, Gizmodo, Huffington Post, Kevin Rose, marketing, Old Spice, Perez Hilton, social media, Trending, Twitter, viral, YouTube

Rumors of the demise of Wikileaks have been greatly exaggerated.

Published on July 11, 2010 in politics, social media and video. Comments

As you can see from the screenshot of the tweet from the Wikileaks Twitter profile below, recent rumors regarding the demise of Wikileaks appear to be false.

In case you are unaware, Wikileaks is an international organisation that publishes anonymous submissions and leaks of sensitive files from governments and other organisations. Amongst many other files, the whistleblower organisation was recently responsible for releasing the following shocking classified US military video footage showing the killing of over a dozen people in the Iraqi suburb of New Baghdad, including two Reuters news staff. Two young children involved in the rescue were also seriously wounded. This video has now been seen by millions.

Share This Post:

Technorati Tags: leaks, rumors, Twitter, video, Wikileaks

Is Twitter about to offer us a real-time analytics tool?

Published on July 8, 2010 in Twitter, business, social media and technology. Comments

It seems highly probable, if this recent report by ReadWriteWeb is correct. It’s only speculation at this stage as to what will be rolled out.

As RWW says, it could just be a measurement system for marketing promotions they will be running through their own @earlybird Twitter account. It could be an analytics tool for Twitter Search, now the world’s fastest growing search engine, but by my estimation currently not the best real-time search engine.

Whatever it is, if it’s an offering that can be used by individuals, organisations and companies outside of Twitter’s own walls, it’ll be most welcome (except perhaps by those who’ve been developing their own). What kind of tool would you like to see being offered by Twitter? What would be useful for you?

Share This Post:

Technorati Tags: advertising, analytics, ReadWriteWeb, real-time, RWW, search, social media, Twitter, Twitter search

World’s fastest growing search engine? Twitter!

Published on July 7, 2010 in Twitter, business, social media and technology. Comments

According to Twitter cofounder Biz Stone, Twitter now handles around 800 million search queries per day, or more than 24 billion per month. This is a massive 33% more than it said it was handling back in April.

To put that into some perspective, Google reaches around 88 billion per month, so it’s pretty impressive that Twitter has already moved well past a quarter of that. In addition, Bing only achieves around 4.1 billion and Yahoo around 9.4 billion per month.

So as well as being an information network (as Stone prefers to call it), it seems that Twitter is now the world’s fastest growing search engine. It’ll be very interesting to see how much revenue they manage to pull in with their new Promoted Tweets initiative on search. Although quite different, Google has certainly done fairly well out of search advertising!

via Fast Company

Share This Post:

Technorati Tags: Bing, Biz Stone, Google, promoted tweets, search, social media, Twitter, Twitter search, Yahoo

How do you use Posterous or Tumblr? Here’s how I do.

Published on July 5, 2010 in blogging, mobile and social media. Comments

Today came the news that Posterous has grown by over 700 percent during the past year. As TechCrunch points out, Tumblr has been around for longer and is seeing around 23 million unique visitors a month, and Posterous (launched in June, 2008) is now seeing around 5.3 million a month.

The increased growth in Posterous over the past year seems to be in no small part due to its introduction of an iPhone app that allows you to post photos and thoughts. Even without the app, it’s easy enough to email content in from a mobile device, which is my preferred method if I’m mobile. It’s also easy to cross-post to other services such as Twitter, Facebook, Flickr and many others, even WordPress.

So, if you use either Tumblr or Posterous, how do you use them? I’ve found myself using Posterous on a increasingly regular basis lately. I’ve tried both these services over the years. Although I think it’s good, I gave up on my Tumblr account because I couldn’t really think of a decent use for it. I found that I already had more than enough to be going on with. I guess it just wasn’t the right time for me.

Having said that, later when I found out about Posterous and tried it, I found the fact that you can send images via email from a mobile device very handy. In addition to using it for posting various images and videos from my iPhone, I’ve also found myself using it for increasingly regular posts on various subjects I’m interested in that don’t fit the theme of this blog.

It’s really a way for me to discover and comment on additional themes and subjects I’m interested in, and to share them with others. Maybe some of these thoughts will turn into other more substantial projects later on, maybe not, but for now it seems an appropriate place to experiment. Also, sometimes the 140 character limit of Twitter is just not enough.

How about you? Do you use either Tumblr of Posterous, and in what way? Feel free to share your URL in comments.

Share This Post:

Technorati Tags: blogging, iPhone, microblogging, mobile, Posterous, social media, TechCrunch, Tumblr

jjprojects: our social web

Archive Page 2 of 23

Post Categories

Recent Posts

Follow Me On Buzz

Friend Me On Foursquare

Friend Me On Facebook