According to new data from Nielson and Hitwise, social media is becoming incredibly popular worldwide. Let’s get straight to it, the stats speak for themselves.
- Three quarters of web users worldwide visit a social network or blog when they go online.
- The numbers of people visiting social networks and blogs has increased by 24% from last year.
- The average visitor spends 66 percent more time on these sites than a year ago.
- The average visitor spent almost 6 hours on networks and blogs in April 2010 as opposed to 3 hours, 31 minutes last year.
- According to Hitwise, Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March 2010.
- People in the U.K. are now visiting social networks more than they’re visiting search engines.
- YouTube recently surpassed two billion views per day.
- Twitter has now reached 65 million tweets a day and 2 billion tweets per month.
- At 86 percent, Brazil has the highest percentage of web users visiting social networks.
- Australian web users spend the most time on social networking sites, averaging 7 hours 19 minutes in April. The U.S. and Italy came in second and third with six and a half hours each.
What seems clear from these stats and others before them, is that the internet is becoming a much more human and social place than it used to be. Do these stats reflect the amount of time and frequency you use social network and blogs? My own usage is certainly way above the averages stated here!
