Here’s a TED Talk by Clay Shirky from June of this year. Shirky’s work focuses on “the rising usefulness of decentralized technologies such as peer-to-peer, wireless networks, social software and open-source development.”

It’s a talk well worth watching. He makes some great points about where media in general is heading and gives some good examples of the ways the media landscape is rapidly changing . One particular example illustrates how, in terms of using social media for campaigns, supporters can be convened but not controlled.

Shirky ends with a question that I think a lot about myself: how can we make best use of this medium, even though it means changing the way we’ve always done it?

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