Tag Archive for 'Kevin Rose'

Is the future of eBooks social?

With the recent proliferation of eReaders, it must be worth asking the question: is the future of eBooks and eReading social? After all, these devices are connected to the web, where our online social networks are.

It seems to make sense that the next step would be to share thoughts and examples of what is being read. I already share many thoughts on social networks about what I’m reading at any given time. I’m sure many people do.

As a beginning, it may be worth noting that Amazon already displays such things as the ‘Most Highlighted Passages of All Time’ and ‘Heavily Highlighted Recently’, from the new social highlighting feature of kindle books.

Amazon Kindle most highlighted passages of all time

In terms of social eReading, here are a few other possibilities, as recently suggested by Kevin Rose. And let’s face it, most of these will probably happen soon enough in one form or another:

  • Friend annotations – highlighting paragraphs and leaving voice annotations for friends. (As I said above, Amazon has already implemented part of this).
  • Lend a book to a friend by hitting a button and choosing a friend to lend to.
  • Seeing how far friends are into the same book you are reading.
  • Virtual book clubs – seeing who out of your Facebook and Twitter friends is reading the same book, so you can discuss it with them.

I don’t know about you but virtual book clubs seem to make a lot of sense to me, considering how popular they have been offline over the years. It seems like these would work pretty well online, in connection with eBooks. This is even something smaller, independent book sellers could start, or host, as a way to help compete with the big online retailers.

Academic Joshua Tucker has also pointed out some of the benefits and possible pitfalls of social eReading. On discovering the Amazon social highlighting feature by surprise, what disturbed him was that he could not find a way to opt out of sharing his own highlights.

The issue of privacy is one that may disturb some people, and will not bother others at all. As Tucker points out, now Amazon knows what books you have downloaded, they know which passages of the book you find interesting and can make recommendations on what you might be interested in buying based on them.

Tucker mentions that he found the collection of highlights at the end of the book most troubling as a professor, as the temptation for students may be to just read the social highlights and not read the whole book.

Another interesting issue to me, is that book authors may soon have the opportunity for feedback from readers, as blog authors do.  As Tucker says, the possibility may exist for authors to see which parts of the book people are highlighting, and even to be able to answer questions from readers.

Do you like the idea of eReading becoming more social, or would some of these features be too much of a distraction? Do you think the privacy concerns are a serious issue, or overblown?

Old Spice Guy raises the bar on Twitter marketing with personalized video replies.

Okay, I like this, it’s good marketing. It’s the kind of marketing people actually like, which is uncommon to say the least.

Following the hugely popular and entertaining Old Spice 30 sec commercial (which really proves that to be viral or contagious it just has to be good), the Old Spice Guy is currently replying to well known people on Twitter with funny, personalized videos. The videos are getting a big kick-along with the addition of a paid Old Spice Promoted Trending Topic.

Old Spice Twitter Promoted Trending Topic

So far the video replies are mostly to influential and popular people and blogs, such as Kevin Rose, Ashton Kutcher, Perez Hilton, The Huffington Post, Gizmodo, Alyssa Milano, Jason Calacanis and many others, even to Twitter cofounder Biz Stone. Needless to say, tweets and links to videos are being passed around Twitter at an incredible rate. They are of course being embedded in many blogs too, including this one.

This is one of the best paid campaigns I’ve seen so far on Twitter (and YouTube). The copywriter(s) involved must be having a a lot of fun writing the quick response videos too!

5 ways to find the best Twitter connections

Lately, a few people have asked me about the best ways to find “good people” to follow on Twitter. Here are a few suggestions. They are perhaps more for those who are fairly new to Twitter but if you’re an old hand on Twitter, please feel free to add your own suggestions. This is by no means a comprehensive list.

Firstly, it really depends what you’re into, as to who you might want to find and start following, doesn’t it? It may take a bit of effort to find the people who are the most interested in similar things to you, depending on what you are into.

For instance, one of my growing interests is for emerging clean technologies, or cleantech. Here are some of the ways I have gone about finding people, organisations and blogs similarly interested. You could do the same for whatever subjects you are interested in.

1. Twitter (Real-Time) Search

One of the best ways to find people to follow and talk with is to use Twitter Search itself. Simply search for any term or combination of terms and you are sure to find people tweeting on that subject. The search updates in real-time, so it’s possible to keep it open and reply to some of those tweets as they happen. The search can be saved for later and repeated at will.

twitter_search

2. Wefollow

Wefollow is a directory of Twitter users who have added themselves by tagging their profiles by category. It sprang from an idea by the founder of Digg, Kevin Rose. You simply enter a search term to find a list of the most influential and most popular profiles in that category. Don’t forget to add yourself so people can find you too.

wefollow

3. Who do you respect? Follow some of the people they follow

Out of the people you already follow, decide who you respect the most in your chosen category. Look at who they follow and have conversations with. Chances are you’ll find some great people to follow this way. You may even feel you want to contribute to the conversation.

4. Who do you respect? Look at their Twitter Lists

Twitter Lists have been around for a while now. Have a look for the public Twitter Lists of the people you respect in your chosen category. Chances are those people have made some lists of the people they most respect, for the benefit of themselves and others.

5. Mashable’s new Twitter List Directory

Mashable has only very recently started a Twitter List Directory. It’s by no means comprehensive yet, but is still worth a search under your chosen subject. You can also add your own Twitter lists to the index, which will help others find you.

mashable

Got any other other good ways to find the best people to follow? let us know.

Real-Time Digg On The Way?

This is a half hour TechCrunch interview with Kevin Rose, founder of Digg. Rose runs through the four year history of Digg, which sounds like it has been a fun ride to have been on. He mentions that Digg now gets 35 million uniques a month, that’s some serious traffic right there.

Rose also hints at some of what he says are major changes on the way for Digg. He hints at some real-time features, saying “I believe that it’s time for Digg to get a little bit more real-time in nature”. This is interesting considering Friendfeed has just released a new real-time beta, as I wrote about a couple of posts ago. Real-time seems to be where things are heading.