jjprojects: our social web » mobile

Mobile internet use set to soar [stats].

John Johnston — Tue, 30 Nov 2010 01:41:41 +0000

Here are 2 slides I think are interesting in relation to growing mobile internet use around the world.

The slides are from a recent presentation by former Morgan Stanley (now moving to Kleiner Perkins) tech analyst Mary Meeker. The full presentation can be downloaded from here. Click on the images below to see them in a larger size, in a new window.

In short, 3G subscription growth is climbing at very high rates in some countries with very large populations, such as Brazil, China, Indonesia and Russia, and is still around 25-35 percent year on year in many other countries around the world.

Additionally, it’s astonishing how steep the curve is when the Apple iPhone, iTouch and iPad are shown together, in comparison to the first 20 quarters from the launch of some other products and services. It seems clear that mobile still has a big future ahead.

The whole presentation is embedded over at Business Insider.

Web creator Tim Berners–Lee criticizes “some of its most successful inhabitants”.

John Johnston — Wed, 24 Nov 2010 12:16:45 +0000

In a comprehensive new article, Tim Berners–Lee calls for vigilance in maintaining open web standards and neutrality. He asserts that the egalitarian principles the web was founded on 2o years ago, are being threatened in different ways by “some of its most successful inhabitants”. He criticizes the likes of Facebook, Apple, Google, Verizon, some ISPs, even Twitter and Linkedin for various dubious and potentially dubious activities.

He asserts that the walling off of information from the rest of the web by large social networks (such as Facebook) threatens the web’s established universality and decentralization. He points out that large social networks such and Twitter and Linkedin capture users’ (voluntarily offered) data and assemble excellent databases, and then reuse this information to provide a value added service. However, this only happens within their walls, which segments off information and threatens the decentralized nature of the Web. Once we enter our data into one of these networks, it can’t easily be used by us on another site or network. The pages are on the web, but the data are not.

Not such a big deal you say? The stated threat is that the more this kind of structure spreads, the more the web becomes fragmented and the less it becomes a universally accessible information space. Another threat is that any one social network, search engine or web browser could get big and powerful enough to become a monopoly; of course Google and increasingly Facebook spring to mind here.

He also points out that some cable tv companies that provide connectivity are considering the possibility of limiting users to only their content mix. Some wireless internet providers are being tempted to slow traffic to sites which have not made deals with them, and governments both totalitarian and democratic, are monitoring people’s online habits, infringing human rights. My previous post, A year in a labour camp for one retweet!, is a shocking example of these very activities in action.

In terms of lack of openness and centralization, he singles out Apple’s iTunes system, which uses the proprietary “itunes” instead of the standard “http” to locate content. You can only access iTunes using Apple’s propietary iTunes application. You are no longer on the web, it’s walled off. It’s a single shop rather than an open marketplace, controlled by one large company. On a related side note, only today I was looking around for a particular audio book. It turned out that it was $32.99 on iTunes, and $10.47 elsewhere, for the same book.

Yet another development he finds disturbing because it’s off the web, is magazines and newspapers (for example) starting to create smartphone–only apps rather than web apps. You can’t bookmark pages within them or email a page link within an app. You can’t tweet out a page link from an app, without others having the app. He believes it’s better to build web apps that run on smartphone browsers. This may not seem like such a big deal, but if it turns out that one company, one walled garden, has too tight of a hold on the market, it could slow innovation, or worse.

Berners–Lee maintains that if these and other trends continue unchecked, the Web could be “broken into fragmented islands”. The freedom to connect to whichever sites we want could be lost, and this will extend to mobiles devices too. He points out that the web is a critical democracy, one that “makes possible a continuous worldwide conversation.” This could become more fragmented.

There is real food for thought in this article and I encourage you to read the whole thing, as I’ve only touched on some of the issues he mentions. It’s really worth reading when you have time. He makes some excellent points in relation to why we should care about all this. The web is ours. It’s a public resource on which we are coming to depend on more and more, for so many things.

Should we let the web become fragmented, and monopolized by a few big and powerful companies? Should we let governments chip away at our liberty by monitoring and filtering? Do we even have any power to stop these things happening if we want to?

Take Facebook – many people are aware of the walled-garden nature of Facebook, yet it’s grown to over 500 million users and doesn’t look like slowing down. Facebook is starting to make substantial revenue from its walled garden too. It’s a big company now.

Google has become a huge and profitable company is such a short time. It’s continually expanding its operations into new areas with some astonishing technology, while still making the vast majority of its money from advertising. It all seems to unfold before we realize what’s happening and can think of all the possible ramifications. It so often seems to be the case with new technology. We take the good with not so good, because the good seems to outweigh the not so good.

If there are significant dangers, perhaps we are safe in the knowledge that we can collectively change things if we really want to. For instance, at some point, if people decide to leave Facebook en masse, that would be it for Facebook. If Google steps over the line towards the opposite of “Don’t be evil”, we can always stop using Google. If something else that seems better comes along, we’ll start using it. We seem to be fickle like that when it comes to the web.

Have you tried Instagram iPhone app for image sharing yet?

John Johnston — Wed, 03 Nov 2010 01:37:27 +0000

Here’s a little iPhone app I’m now using that I think is pretty cool.

Instagr.am is a new image sharing service (currently just for iPhone) that enables you to take a photo, or use an existing photo from your iPhone photo library, and share it. There is also a decent choice of interesting filters you can quickly apply to each photo and preview before uploading.

I think the really handy things about this service are that it’s really easy to use, and that you can crosspost the images to Facebook, Twitter, Flickr and Tumblr if you so desire – greatly increasing the sharing aspect. You can also locate a photo using Foursquare before you share it. As Foursquare doesn’t yet have image uploads the way Gowalla does, it’s a welcome addition.

It’ll be interesting to see how this service develops, if it develops. Surely they’ll be adding platforms other than iPhone, if they have the funds to do so.

If you’ve used Instagram, what do you think of it? Good enough to keep using? If you haven’t, do check it out.

The future is already here: amazing wearable interactive technology.

John Johnston — Wed, 06 Oct 2010 00:33:04 +0000

One of the criticisms I often hear from people about the web (even social media) and computing in general, is that it tends to divorce us from the ‘real world’. The main criticism seems to be that as we spend more time interacting with screens, we are less present and attentive in the physical world, and with the people around us.

However, it could be argued that with the recent development and popularisation of mobile devices such as smart phones and touch screen tablets, we are increasingly able to interact with the world of data while being more ‘present’ in the physical world. We are no longer stuck in one room in front of a screen. Increasingly, the worlds of computing and digital connectivity are going mobile.

There are also many new applications being developed in response to this new digital mobility. One such development is Google Googles, which just today has been released onto the Google iPhone app, in addition to the existing Android platform. Another example is the recent proliferation of augmented reality apps for mobile platforms.

The embedded video however, shows something on a whole new level in terms of the possibilities of the physical world interacting with the world of data. It’s nothing short of amazing. In the video Pranav Mistry demos his SixthSense wearable device, which allows an incredible degree of interaction between data and the physical world. And to my mind, two of the great things about his invention are that he’s making the technology open source and surprisingly, it’s not expensive!

Are we seeing the future of popular mobile technology here?

Hat tip to David Hood

The Coke Machine Fairy: Coca-Cola joins growing list of companies in Australia using Foursquare.

John Johnston — Thu, 02 Sep 2010 05:49:37 +0000

Further to my recent posts, Local businesses: to use Foursquare (yet) or not, that is the question’ and 10 examples of businesses in Australia already using Foursquare for marketing, it seems that Coca–Cola has now jumped in with its own contribution to Foursquare markeing. Enter, The Coke Machine Fairy.

I just noticed this a few minutes ago when I visited my local shopping centre, Broadway Shopping Mall. There was a “Nearby Special” banner on display as I checked-in.

It appears that Coke will be leaving “goodies” in Coke machines around Sydney on a daily basis. Instructions on how to play the game can be found here.

Connectivity equals productivity, here’s a powerful reminder.

John Johnston — Tue, 31 Aug 2010 02:18:48 +0000

I think this TED Talk by Iqbal Quadir is a poignant and powerful reminder that connectivity equals productivity. For those of us who use the web and smart mobile devices daily, it’s easy to forget just how much these enable greater productivity, even if some of our time is spent on more trivial or entertaining activities.

In this inspiring, embedded video, social entrepreneur Iqbal Quadir tells how his experiences as a kid in Bangladesh, and later as an investment banker in New York, led him to start a mobile phone operator connecting 80 million rural Bangladeshi.

In the process, he became a champion of bottom-up development, rather than giving increasing amounts of aid money to top down development, which seems not to be working very well, if at all. In fact, he maintains that it only empowers authorities to maginalise citizens. Even in countries that have grown rich from oil reserves, autocratic regimes have grown hugely wealthy, while poverty among citizens remains entrenched.

Enter Iqbal Quadir. Not long ago in Bangladesh, only one in 500 people had access to a telephone. Quadir points out that “Vasts amounts of wasted time results. The only way people can depend on each other is to connect to each other, which leads to productivity.”

Watch the video to find out how he overcame the significant hurdles involved in what turned out to be a massive connectivity project and business. How could poor people afford to use mobile phones? Who would invest in such a project in such a poor country? This video is a must see.

via Entrepreneur

Report: 5 year Aussie digital media outlook not looking too shabby, mate.

John Johnston — Wed, 04 Aug 2010 02:45:06 +0000

A comprehensive new report released today by PricewaterhouseCoopers predicts that the Australian entertainment and media industry will grow by 28 percent over the next five years, at a predicted compound annual growth rate of 5.1 percent. This means that the industry is forecast to increase its revenue to $36.2 billion by 2014.

Newspapers and the changing media landscape

Unsurprisingly, magazines, newspapers and radio aren’t expected to lead the way in terms of growth. In fact, in 2009 the Australian newspaper market shrank by 11.4 percent. However, the PwC report expects that a compound annual growth rate of 1.8 percent will be sustained through to 2014. This includes revenues from newspaper websites of course.

However you look at it, the future for traditional newspapers doesn’t look particularly great. Clearly, major changes are taking place in the media landscape and media organisations running newspapers are (somewhat desperately) attempting to figure out how to continue to remain viable into the future. Everywhere you look people are taking about what’s going to happen. Just yesterday I was reading an interesting blog post by Malcolm Turnbull on the subject: Twitter, Newspapers, New Media – Some Observations.

Increasing national broadband speeds and access?

David Wiadrowski, head of technology, information, communications and entertainment at PwC, states that, “With machines in homes becoming smarter, people sharing information through social networks and data being stored in clouds the appetite for content and speed strengthens. High-speed broadband connectivity is an opportunity to satisfy consumers’ growing appetites”.

I have no argument with this, however, given that the federal Opposition’s policy going into the imminent federal election is to call a halt to the building of the new National Broadband Network if elected, it remains to be seen whether broadband speeds in Australian will actually get the boost that is required. We’ll have to wait and see on that one. Personally, I’d like to see the new network built as soon as possible.

In any case, the report expects the local internet industry to grow from $7 billion in 2009 to $10.6 billion in 2014. Wireless broadband is the fastest growing kind of internet access.

Online social networking is also making a large contribution to growth in Australia. As I pointed out recently, Australians spend the most time social networking in the world. When I mentioned this on Twitter, a couple of people (only half jokingly) pointed out that “it’s because our TV is so crap”.

High growth in interactive gaming

The report observes that interactive gaming was the strongest performer of the industry sectors during 2009, and bucked the global financial crisis to grow by 7.7 percent. The prediction here is that gaming will continue to grow by a compound annual growth rate of 9.4 percent, to reach $2.5 billion in 2014. Growth from both online and mobile games is expected to account for the highest growth. Annual compound growth rates for online games and mobile games are expected to rise by 20.4 percent and 15.7 percent respectively.

Digital downloading expected to go ballistic

While filmed entertainment in general bucked the local economic slowdown to grow by 7.1 percent during 2009, in-home digital downloading is forecast to grow by a huge 117.8 percent per year to reach $126 million in 2014. Obviously, this only counts paid-for downloads. $126 million is surely only the tip of the iceberg in terms of potential future revenue from digital downloads.

Demand for DVDs is still expected to be strong for a few years until we see significant improvements in internet speeds and data download limits. Again, we’ll have to wait and see what happens with the roll out of the National Broadband Network. There will be a lot of people in the industry hoping this goes ahead as soon as possible, and that when it does, prices are not steep.

Are these predictions in line with your expectations of the next few years on the Australian media and entertainment scene? Let me know your thoughts.

10 examples of businesses in Australia already using Foursquare for marketing.

John Johnston — Fri, 30 Jul 2010 04:18:21 +0000

This is part 2 of a two part post about businesses in Australia using Foursquare. Part 1, ‘Local businesses: to use Foursquare (yet) or not, that is the question’, can be found here.

So let’s take a look at what some businesses have been doing with Foursquare in Australia so far. Who are some of these initial experimenters and what are they up to? There are of course many more examples than I’ve described below.

Café Foursquare Specials

There are many Foursquare Specials already being run by cafés in Australia. In fact, loyalty programs run by cafés, bars and restaurants seem to make up the bulk of all Foursquare specials right now, and perhaps into the future. Here’s just one with a bit of a difference in my hometown.

VIVO Café in Sydney (the George St location) is offering a free coffee with your meal when you check–in. In addition, Angela Vithoulkas, Director of VIVO Café tells me that VIVO is currently inviting people to unlock the Foursquare ‘Swarm’ Badge at the a VIVO Cafe Swarm event, with five dollars of the fifteen dollar cost of a specific meal going to the Sydney Community Foundation.

One thing I noticed about VIVO when I visited the café and met with Angela, is that this particular café is located very close to the Sydney Apple Store, so when you check–in to the Apple Store (which I did before going there), you see an in–app banner notifying you of the “Special Nearby”.

At present, there would have to be a higher percentage of Foursquare users visiting tech stores such as this than many other places in Sydney, so that’s certainly an added bonus for a nearby venue with a Foursquare special.

Multi–City Chain Venue Specials

The Wagamam a chain of restaurants offers a Foursquare special that consists of a complimentary miso soup with every main meal, for every fifth check–in. If you’re the Foursquare Mayor you get a free juice with any main meal.

Wagamama has also trialled Twitter tweetups as a way to incorporate social media into the restaurant experience. Michael Fieldcom, who has been involved with their social media strategy, tells me they have run ‘sneak-peeks’ of the new menu to various social media groups. People receive a free meal from the new menu in advance of its release. The sneak peeks are being held at five restaurant locations around Australia.

Ah tweetups, that takes my mind back to the very first Sydney Tweetup in mid 2007, which I co-organised. Twitter was a LOT smaller back then, that’s for sure :)

Curve Cafe + Bar at Vibe Hotel (also at their other venues, including Melbourne) for every second checkin is offering a “buy a drink and get a drink for a friend” deal, plus if you’re the Foursquare mayor you receive a “buy one get one free meal”.

Considering how easy it is to become the mayor in these early days of Foursquare, that’s not a bad deal at all.

Grill’d restaurants in both Melbourne and Sydney are offering a free Mini Chips with a burger or steak sandwich purchase. If you’re the mayor you get a free burger on Fridays.

Corporate Foursquare Special + Meetup

A Microsoft Office Mayor Meetup was held in Martin Place (a central CBD location) back in mid June. Organised by agency Ogilvy 360, Microsoft hosted the “world’s first Foursquare Office Mayor Meetup”, for the launch of Microsoft Office 2010.

Foursquare office-types were encouraged to check–in at the meetup to receive a copy of Office 2010. The first 110 office mayors to queue up got copies, and 300 Office Mayor Meetup t-shirts were also available. 141 people ended up checking in at the meetup.

Potential Local Foursquare Special Clusters?

You know how people often copy what plants and features their neighbours have in their front yard? Well it only stands to reason that we may find that Foursquare offers take off in certain areas in clusters, as venues see other venues in the area take the initiative. “What’s that window cling they have there? Foursquare? What’s that?”.

Melt Bar in Kings Cross, Sydney is offering a “Staff price round of drinks on your 3rd check in”. And just along the road a bit, BurgerFuel is also offering a “buy one, get one free” offer, if you check–in with Foursquare and you bring a friend along.

Not only Food and Drinks

In Brisvegas, at Casa Perdomo, I see an offer for one free Perdomo Cigar for every new visitor who checks in for the first time. Also in Brisbane at Anytime Fitness, I see a free 7 day pass is available on check–in; a pretty standard gym promo offer.

At the rather exclusive Sanctuary Cove resort on the Gold Coast, I see that Harry’s, boutique is offering a “Check–in and sign up as a VIP to receive a $25 voucher for your next purchase.” deal.

Over in Perth, I see that Connections Nightclub is offering free entry on Friday or Saturday if you check–in before 1am.

On the travel front, in Adelaide the South Australia Visitor and Travel Centre is offering a third night free if you check–in and book a 2 night stay from them.

These are just some examples of Australian businesses using Foursquare right now. As I said at the beginning, there are plenty of others too. If you have any other new and noteworthy examples of Australian businesses using Foursquare already, feel free to tell us about them in the comments.

If you are part of an Australian business and would like to get involved with Foursquare, and would like help with how to approach it for your specific business, don’t hesitate to get in touch with me.

Local businesses: to use Foursquare (yet) or not, that is the question (part 1).

John Johnston — Wed, 28 Jul 2010 04:49:52 +0000

This is part 1 of a two part post about businesses in Australia using Foursquare. Part 2, ‘10 examples of businesses in Australia already using Foursquare for marketing’, can be found here.

Foursquare only arrived in Australia last November, just 8 months ago. Needless to say, it’s still fairly early days for the location-based service on these (digital) shores.

I’m not exactly sure how many Foursquare users there are in Australia right now, but according to one source, there are at least 60,000 in Sydney. It would be great to get a current, official number from the company (none has been forthcoming from the company by the time of this post). It has however been confirmed by Foursquare that they have passed 100 million checkins and have over 2 million users worldwide. This is not huge compared to the likes of Facebook, with now over 500 million users, or Twitter with well over 100 million, but as I said, it’s still early days.

I remember back when Twitter had about 2 million users and was a relatively small community locally. It’s taken about 4 years to go from zero to over 100 million users. It’s changed quite a bit, especially from a marketing standpoint! With Foursquare, the second million users have been collected in just three months, and they have recently raised $20 million in funding for further development. However, Facebook has flagged that it will be launching a location feature soon, so it’ll be interesting to see how that impacts Foursquare’s fast growing user base.

Forrester has just come out with some research that suggests that Foursquare is still too small for major agencies and their clients to be bothered with, as even in the U.S. only 4% of adults online have ever used location-based mobile apps. Whereas, more than 11% of adults online have used Twitter and an estimated 28% of all internet users have signed up for Facebook.

Well it might be correct to say that in many cases, but I’m here to say that this certainly doesn’t mean it can’t or shouldn’t be used right now in certain circumstances, especially as Foursquare has the potential to be beneficial for many small and medium enterprises, as well at larger companies. I think it all depends on how and why you intend to use it, and how you approach using it.

For instance, if you are wanting to attract tech savvy early adopters (who are all using up-to-date mobile devices and using mobile data regularly) to your business or service , and there are plenty of businesses who would like to do that, why wouldn’t you think about giving it a go? Quite a few of these people are also likely to be heavy users of services such as Twitter and Facebook, which Foursquare checkins are often crossposted to. This group is also also more likely to write blogs.

Foursquare is also at the stage where, if you are a business using it to attract new customers and to reward loyal customers, you might actually get some welcome free media attention (traditional or otherwise) for taking the initiative. This certainly happened when Twitter started to catch on. Journalists take notice of local examples of wider tech and social media trends being used.

When Twitter eventually broke into mass pop culture, when celebrities started using it and talking about it, and it started being the talk of tv the talkshow circuit, some businesses and individuals who had been using it for quite a while benefited from already having experience with this new communications tool. They were one step ahead of the pack.

Could it be similar with Foursquare? Not sure but it’s certainly possible. Time will tell.

So, having said that, in my next post I’m going to take a look at what some businesses have been doing with Foursquare so far in Australia. Who are some of these initial experimenters and what have they been doing with it?

What are your thoughts on businesses using Foursquare at this stage?

Part 2, ‘10 examples of businesses in Australia already using Foursquare for marketing’.

How do you use Posterous or Tumblr? Here’s how I do.

John Johnston — Tue, 06 Jul 2010 05:35:50 +0000

Today came the news that Posterous has grown by over 700 percent during the past year. As TechCrunch points out, Tumblr has been around for longer and is seeing around 23 million unique visitors a month, and Posterous (launched in June, 2008) is now seeing around 5.3 million a month.

The increased growth in Posterous over the past year seems to be in no small part due to its introduction of an iPhone app that allows you to post photos and thoughts. Even without the app, it’s easy enough to email content in from a mobile device, which is my preferred method if I’m mobile. It’s also easy to cross-post to other services such as Twitter, Facebook, Flickr and many others, even WordPress.

So, if you use either Tumblr or Posterous, how do you use them? I’ve found myself using Posterous on a increasingly regular basis lately. I’ve tried both these services over the years. Although I think it’s good, I gave up on my Tumblr account because I couldn’t really think of a decent use for it. I found that I already had more than enough to be going on with. I guess it just wasn’t the right time for me.

Having said that, later when I found out about Posterous and tried it, I found the fact that you can send images via email from a mobile device very handy. In addition to using it for posting various images and videos from my iPhone, I’ve also found myself using it for increasingly regular posts on various subjects I’m interested in that don’t fit the theme of this blog.

It’s really a way for me to discover and comment on additional themes and subjects I’m interested in, and to share them with others. Maybe some of these thoughts will turn into other more substantial projects later on, maybe not, but for now it seems an appropriate place to experiment. Also, sometimes the 140 character limit of Twitter is just not enough.

How about you? Do you use either Tumblr of Posterous, and in what way? Feel free to share your URL in comments.

jjprojects: our social web » mobile

Mobile internet use set to soar [stats].

Related Posts:

Web creator Tim Berners–Lee criticizes “some of its most successful inhabitants”.

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Have you tried Instagram iPhone app for image sharing yet?

Related Posts:

The future is already here: amazing wearable interactive technology.

Related Posts:

The Coke Machine Fairy: Coca-Cola joins growing list of companies in Australia using Foursquare.

Related Posts:

Connectivity equals productivity, here’s a powerful reminder.

Related Posts:

Report: 5 year Aussie digital media outlook not looking too shabby, mate.

Newspapers and the changing media landscape

Increasing national broadband speeds and access?

High growth in interactive gaming

Digital downloading expected to go ballistic

Related Posts:

10 examples of businesses in Australia already using Foursquare for marketing.

Café Foursquare Specials

Multi–City Chain Venue Specials

Corporate Foursquare Special + Meetup

Potential Local Foursquare Special Clusters?

Not only Food and Drinks

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Local businesses: to use Foursquare (yet) or not, that is the question (part 1).

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How do you use Posterous or Tumblr? Here’s how I do.

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