Tag Archive for 'Trending'

Twitter reveals Top Trending Topics and Most Powerful Tweets for 2010.

In what’s becoming an end of year tradition, if you can call two years in a row a tradition, Twitter has revealed its Top Trending Topics for the year.

The company has also compiled a list of the Most Retweeted tweets, what it asserts to have been the 10 Most Powerful Tweets of 2010, and a tree timeline of some notable people who have joined Twitter over during the year: Who’s New On Twitter.

Twitter 2010: Year In Review

Unsurprisingly, ‘Gulf Oil Spill’, ‘Haiti Earthquake’ and ‘Pakistan Flood’ made it to number 1, 2 and 3 respectively in the News Events section. ‘Wikileaks Cablegate’ appears to have made it to number 7 on the list, even though that particular global brouhaha is still in full swing.

In other topic areas, Apple took out four of the top ten spots in ‘Technology’, and Justin Bloody Bieber took out top spot in ‘People’. Again, no doubt Julian Assange is rocketing up that list at the present time.

Below is a rundown of the Overall Top Trends, if you can’t be bothered clicking the link above and going all the way over to Twitter. I have to say, Inception has been my favourite film for the year too.

  1. Gulf Oil Spill
  2. FIFA World Cup
  3. Inception
  4. Haiti Earthquake
  5. Vuvuzela
  6. Apple iPad
  7. Google Android
  8. Justin Bieber
  9. Harry Potter & the Deathly Hollows
  10. Pulpo Paul

A few of the listed 10 Most Powerful Tweets are certainly debatable, but in my book, this one from hit parody account @BPGlobalPR was a real doozie at the time:

Catastrophe is a strong word, let’s all agree to call it a whoopsie daisy.

What’s your favourite trending topic for the year, or favourite Most Powerful Tweet?

Old Spice Guy raises the bar on Twitter marketing with personalized video replies.

Okay, I like this, it’s good marketing. It’s the kind of marketing people actually like, which is uncommon to say the least.

Following the hugely popular and entertaining Old Spice 30 sec commercial (which really proves that to be viral or contagious it just has to be good), the Old Spice Guy is currently replying to well known people on Twitter with funny, personalized videos. The videos are getting a big kick-along with the addition of a paid Old Spice Promoted Trending Topic.

Old Spice Twitter Promoted Trending Topic

So far the video replies are mostly to influential and popular people and blogs, such as Kevin Rose, Ashton Kutcher, Perez Hilton, The Huffington Post, Gizmodo, Alyssa Milano, Jason Calacanis and many others, even to Twitter cofounder Biz Stone. Needless to say, tweets and links to videos are being passed around Twitter at an incredible rate. They are of course being embedded in many blogs too, including this one.

This is one of the best paid campaigns I’ve seen so far on Twitter (and YouTube). The copywriter(s) involved must be having a a lot of fun writing the quick response videos too!