Tag Archive for 'viral'

Q: Do you think the fun “I like it on…” meme helps to raise awareness?

Published on October 7, 2010 in Facebook, Twitter and social media. View Comments

No doubt many of you are aware of the fun “I like it on…” meme that’s been spreading through Facebook, and to a certain extent on Twitter as well.

Although not immediately clear, this sexy meme has taken hold to raise awareness for breast cancer. From what I’ve read about it so far, nobody seems to know where the meme originated, although a few people must.

The “I like it” phrase actually refers to where women usually put their purses, not favourite places for love making, which is of course the first thing that comes to mind when you read the statuses.

The meme has certainly been successful in terms of going viral! It’s everywhere. Rather than giving my opinion on it, I’d like to ask you whether or not you think this kind of meme helps to raise awareness for cancer research? What are your thoughts?

Please feel free to leave a comment here, or reply via Twitter or Facebook :)

Facebook "I like it on" memeThe above image is a snap from “Posts by Everyone” on Facebook.

Old Spice Guy raises the bar on Twitter marketing with personalized video replies.

Published on July 13, 2010 in Twitter, business, social media and video. View Comments

Okay, I like this, it’s good marketing. It’s the kind of marketing people actually like, which is uncommon to say the least.

Following the hugely popular and entertaining Old Spice 30 sec commercial (which really proves that to be viral or contagious it just has to be good), the Old Spice Guy is currently replying to well known people on Twitter with funny, personalized videos. The videos are getting a big kick-along with the addition of a paid Old Spice Promoted Trending Topic.

Old Spice Twitter Promoted Trending Topic

So far the video replies are mostly to influential and popular people and blogs, such as Kevin Rose, Ashton Kutcher, Perez Hilton, The Huffington Post, Gizmodo, Alyssa Milano, Jason Calacanis and many others, even to Twitter cofounder Biz Stone. Needless to say, tweets and links to videos are being passed around Twitter at an incredible rate. They are of course being embedded in many blogs too, including this one.

This is one of the best paid campaigns I’ve seen so far on Twitter (and YouTube). The copywriter(s) involved must be having a a lot of fun writing the quick response videos too!